Automotive BDC (Business Development Centers) are great way for any dealership to improve process and customer satisfaction. Many dealers have built BDCs only to see them fail after a short time frame. This is generally due to poor execution, improper hiring choices and the disconnect that happens between the showroom staff and the BDC center.

There are a large percentage of automotive business development centers out there that are not adding any values to their dealerships. If the plug were pulled today they would not be missed. But for those getting it right, the automotive BDC center can add revenue to the bottom line.

When building or revamping an automotive BDC center, here are a few key questions you need to ask:

What would you like your Automotive BDC to accomplish?

Inbound, Sales calls, Service appointments, Operator functions, Internet ,lead response, Outbound calling, Unsold, Sold, Service, Marketing & lead generation, Social media or Reputation management.

It’s best to start off small and grow into what you want to become. Eat the elephant one bite at a time. Put too many widgets into a fledgling automotive BDC and you’ll get a whole lot of activity with little substance. Master one component before tackling another.